Tech Event : ASUS ZenFone Zoom & ASUS ZenFone Max launching on 10 March 2016

3/06/2016

ASUS Singapore, currently Singapore's number 3, recently unveiled 2 of their latest ZenFone models which are the ASUS ZenFone Zoom and ASUS ZenFone Max. I was delighted to attend their media launch last week and managed to get a feel of how these 2 phones work.



Mr Benson Lim, Corporate VP of ASUS shared with the audience details about the partnership and features of the phonse and how he made use of the ASUS ZenFone Zoom to take beautiful photographs from his recent Cambodia trip.
 

ASUS ZenFone Zoom
Starhub now owns the exclusivity to this ASUS ZenFone Zoom which is the World's Thinnest 3X Optical Zoom Smartphone with optical image stabilisation, so those with shaky hands can bid good bye to blurred shots. The laser auto-focus captures a total clarity at lightning speed and up to 12X total magnification. You can now see the world up close. 




The ZenFone Zoom eliminates the needs of a basic DSLR-style camera. If you are a photo enthusiast and does not wish to carry a heavy DSLR camera around your neck, the ASUSZenFone Zoom which weighs only a mere 185g should do just the trick. Point and shoot at 0.03 seconds with it's rear lens which has a laster auto-focus function.

 

Ms Wang Li-Na, Head of Product & Marketing, StarHub shares with the audience her take on the phone after bringing it along with her to meetings and shooting her meeting notes with it


 

Phone Specs:
 
✓ 13MP Pixel Master Rear Camera
✓ 3X Hoya Lens in an innovative 10-element lens
✓ Laser auto-focus and 5mm edge 
✓ Pocket-sized DSLR experience, Periscopic innovation, SmartFSI sensor, 52MP
Super Resolution, 5cm macro shots and pro-style Manual mode

 Monster performance: 64-bit quad-core processor, 4GB DDR3 RAM, 64GB
storage, BoostMaster fast-charging and Full HD display
 
Powered by a high-performance quad-core Intel® Atom™ processor with 4GB RAM for ultra-fast performance. 
High-capacity 3000mAh battery  (non removable)
60ms touch-response time
 
Mr Benson Lim also shares with us some shortcut features unique to all Zenphones, such as triggering the email by writing an "e" on the screen of the phone, "c" for the camera feature and "s" to activate the front camera for a selfie.




I like that the phone comes with a handy leather strap and is encased in Italian leather, which gives it a stylish feel and safety feature.



What's more, it only takes the phone 39 minutes to be 60% charged up and the
The Corning® Gorilla® Glass 4 display offers 2x the drop-damage resistance of its predecessor, so its 85% less likely to break in daily use, making it safer and stronger than before, plus with the strap, its almost impossible to drop your phone now.




Other than the DSLR look alike lens which does not protrude out of the phone (unlike its competitor phones in the market). You can trigger the phone's camera by pressing on the side camera button. A short press auto-focus on your photographs while a long press snaps the photo.

The phone also comes with many pre-installed camera and movie editing applications. I'll leave it all to you to check it out when it launches in the market.



The Asus ZenFone Zoom phone comes in 2 colours, the obsidian black and glacier white. I personally favour the white one more! Starting from 10 March, Starhub customers with 4G5 and above can get this phone at $0. While 4G4, 4G3 and 4G300M plans customers can purchase the phone at $99, $349 and $449 respectively.



******

Next up is the ASUS ZenFone Max, which is launching on the same day. If your phone is always out of juice, this is one model you would like to look out for. Not only will you not run out of juice, now you'll be the favourite person your friend would sit next to.



ASUS ZenFone Max is your all new monster battery smartphone with an incredible long-lasting, low depletion 5000mAh lithium-polymer battery that not only acts a smartphone but an on-the-go power bank for your charging convenience. It can last up to 38 days of standby.




Phone Specs:
✓Ultimate display: Beautiful 5.5-inch IPS HD panel with latest-generation
✓Corning® Gorilla® Glass 4 offers double the drop-damage resistance
✓ Ultimate speed: 13MP PixelMaster camera with ultra-fast laser auto-focus for
point-and-shoot simplicity and total clarity in just 0.03 seconds
✓5.2mm slim, powered by quad-core, 64-bit Qualcomm® Snapdragon™ 410 processor
✓ Features LTE Category 4 for fast mobile-download speed up to 150Mbps







Weighing only 202g, it is available in Pure White and Osmium Black, pick it up at the IT Show, ASUS brand stores, ASUS authorized dealers, Singtel and StarHub at $249.


Thank you ASUS and Soon Koon of Originally US/ Alvinology for the launch invitation.

Be Confident, Be Yourself,


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